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Usher’s New Look Foundation

Overview

Powered By Service is a national, five-year initiative of Usher Raymond’s New Look Foundation, which strives to ensure that young people have the appropriate tools to become global leaders. Each year, the program provides mentors for thousands of youth as they discover their power to cultivate positive change and progress in their own communities and beyond. These youth explore the most pressing issues facing their neighborhoods – whether it be preventing malaria, stopping the spread of HIV/AIDs, ending gang violence or increasing access to clean water. The goal: To mobilize more than 5 million youth in a global call to service that will ultimately touch the lives of 50 million people worldwide.

UNL came to BlackBox Creative seeking online website design and development dedicated to this huge initiative.

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Island Def Jam / Universal Music Group

Overview:

When Island Def Jam needed to launch the debut album for a future pop superstar, they knew exactly who to call. We had the privilege of helping them develop the interface design and MySpace page design and development for none other than Justin Bieber.

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Uniworld Group Advertising / Home Depot

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UniWorld Group, the agency of record for national home improvement retail giant Home Depot, sought BlackBox Creative’s expertise in digital media to announce the early 2007 return of the Dr. Martin Luther King Jr. Papers (valued at $32 million) to Morehouse College and the city of Atlanta, Georgia.

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Warner Music Group

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Miami based international pop sensation Jason Derulo seemed to come out of nowhere in 2009 with his hit, Whatcha Say?, but BlackBox Creative knows a little something about the hidden magic it took to make that happen. Signed to Beluga Heights / Warner Music Group, Jason Derulo has put in years behind the scenes of other great music artists in the past few years.

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Indianapolis Airport BAA

Overview:

BlackBox partnered with Indianapolis Airport BAA to enhance the organizaton's branding efforts through development of a national campaign featuring distinctive new advertisements to appear in airline magazines and national publications. During the campaign development process, the BAA was identified as an organization in need of enhanced diversity recruitment efforts. BlackBox Creative developed a campaign titled Connections - BAA making connections with the community, its suppliers, and its diverse workforce.

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Indiana Department of Workforce Development

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Since July 2006, BlackBox Creative has engaged communities in five Indiana counties (Marion, St. Joseph, Lake, Allen and Vanderburgh) to promote the benefits of the Major Opportunities initiative. Major Opportunities is an initiative that seeks to stimulate access and inclusion of minorities in the state’s construction trades industry. BlackBox Creative developed and implemented the marketing and awareness campaign for two years.

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SRC / Universal Music Group

Overview

Music executive Scooter Braun knew from the very first listen that college coed Asher Roth could rap his way into the hip hop spotlight – even from middle-class, white suburbia – and he was right. Asher has quickly become one of the “heir apparent” in the up-n-coming generation of social conscious/party anthem MCs leading the future of hip hop. Signed to School Boy / SRC Universal in 2007, BlackBox Creative worked with Team Asher Roth from his early buzz in 2007 to the mega hip-hop star he has become.

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Vocalocity Inc.

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Vocalocity is the leading innovator of small business Voice over Internet Protocol (VoIP) communication. The Atlanta based technology and communication company continually delivers the best in value, technology, and service to their customers through a hosted VoIP solution called VocalocityPBX.

After an acquisition and merger deal in 2006, Vocalocity transitioned from the name ZivVa to its current company name, and enlisted the expertise of BlackBox Creative to partner in development of the new brand.

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Scooter Bran Projects LLC

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It only made sense that celebrity music executive Scooter Braun would turn to BlackBox Creative in 2009 to create a website for his firm, Scooter Braun Projects. After all, it was BlackBox that just 1 year earlier assisted with online marketing and digital platform development to promote new music sensations Asher Roth and later on Justin Bieber.

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Asylum Records / Warner Music Group

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Warner Brothers Music reached out to BlackBox Creative to design and develop a branded interactive and social experience for the hip hop duo, Reflection Eternal. The creative needed to incorporate the energy and iconography of the album artwork and video treatments used to promote the album. One standout feature of the campaign was an ongoing weekly MySpace redesign leading up to the release of the album, in which the intensity and complexity of the design grew from a serene blue design to the final red apocalyptic design

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