Integrated Campaigns

Usher's New Look Foundation Poweredbyservice.org

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Client

Usher’s New Look Foundation

Overview

Powered By Service is a national, five-year initiative of Usher Raymond’s New Look Foundation, which strives to ensure that young people have the appropriate tools to become global leaders. Each year, the program provides mentors for thousands of youth as they discover their power to cultivate positive change and progress in their own communities and beyond. These youth explore the most pressing issues facing their neighborhoods – whether it be preventing malaria, stopping the spread of HIV/AIDs, ending gang violence or increasing access to clean water. The goal: To mobilize more than 5 million youth in a global call to service that will ultimately touch the lives of 50 million people worldwide.

UNL came to BlackBox Creative seeking online website design and development dedicated to this huge initiative.

Justin Bieber Social Media

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Island Def Jam / Universal Music Group

Overview:

When Island Def Jam needed to launch the debut album for a future pop superstar, they knew exactly who to call. We had the privilege of helping them develop the interface design and MySpace page design and development for none other than Justin Bieber.

Jason Derulo Digital Platform

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Warner Music Group

Overview:

Miami based international pop sensation Jason Derulo seemed to come out of nowhere in 2009 with his hit, Whatcha Say?, but BlackBox Creative knows a little something about the hidden magic it took to make that happen. Signed to Beluga Heights / Warner Music Group, Jason Derulo has put in years behind the scenes of other great music artists in the past few years.

Indianapolis Airport

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Indianapolis Airport BAA

Overview:

BlackBox partnered with Indianapolis Airport BAA to enhance the organizaton's branding efforts through development of a national campaign featuring distinctive new advertisements to appear in airline magazines and national publications. During the campaign development process, the BAA was identified as an organization in need of enhanced diversity recruitment efforts. BlackBox Creative developed a campaign titled Connections - BAA making connections with the community, its suppliers, and its diverse workforce.

Department of Workforce Development Major Opportunities Program

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Indiana Department of Workforce Development

Overview:

Since July 2006, BlackBox Creative has engaged communities in five Indiana counties (Marion, St. Joseph, Lake, Allen and Vanderburgh) to promote the benefits of the Major Opportunities initiative. Major Opportunities is an initiative that seeks to stimulate access and inclusion of minorities in the state’s construction trades industry. BlackBox Creative developed and implemented the marketing and awareness campaign for two years.

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Vocalocity Inc.

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Vocalocity Inc.

Overview:

Vocalocity is the leading innovator of small business Voice over Internet Protocol (VoIP) communication. The Atlanta based technology and communication company continually delivers the best in value, technology, and service to their customers through a hosted VoIP solution called VocalocityPBX.

After an acquisition and merger deal in 2006, Vocalocity transitioned from the name ZivVa to its current company name, and enlisted the expertise of BlackBox Creative to partner in development of the new brand.

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ScooterBraun.com

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Scooter Bran Projects LLC

Overview:

It only made sense that celebrity music executive Scooter Braun would turn to BlackBox Creative in 2009 to create a website for his firm, Scooter Braun Projects. After all, it was BlackBox that just 1 year earlier assisted with online marketing and digital platform development to promote new music sensations Asher Roth and later on Justin Bieber.

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Blast PR

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Blast PR / Blast Outdoors

Overview:

Product public relations firm Blast Media enlisted BlackBox Creative to develop a rich media site for Blast Outdoors, which successfully launched in 2007. Blast Media re-hired BlackBox in 2009 to develop a lead capabilities reel for the launch of its new Blastmedia.com site.

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IUPUI The Olaynian Program Student Recruitment Campaign

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Indiana University Purdue University of Indianapolis

Overview:

IUPUI's School of Liberal Arts needed an identity for the new Olaniyan, African-American & African Diaspora Studies Program that would help students from all ethnic backgrounds feel comfortable enrolling in this very culturally rich program. BlackBox developed and impleneted an integrated campaign that won over students and faculty alike. In fact, the response was so overwhelming during the first year that the program received additional funding to expand its efforts.

DWD Employee

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A construction pre-apprenticeship training program gear towards Indiana minority residents with more than 600 participants have graduated from the program.

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